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Fast-moving firm adds new paste flavor and mint-free kids collection.
February 9, 2015
By: Christine Esposito
Editor-in-Chief
Hello Products has unveiled a new flavor, further pushing the oral care category away from plain ol’ mint. The newest SKU from this upstart brand is Peach Mango Mint, which the firm is rolling out exclusively at Target stores and Target.com. Peach Mango Mint joins existing Hello flavors of Supermint, Pink Grapefruit Mint and Mojito Mint. Also new to the Hello stable is a collection of mint-free kids’ fluoride toothpastes in flavors such as Blue Raspberry, Bubble Gum and Green Apple. Hello ...
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